At its launch, BOND was hailed in the press as ‘the Spice Girls of Classical music’, and went onto turn the world of classical crossover music on its head, spawning many electric string groups inspired by its unique sound. Drawing their inspiration from classical, latin, folk, jazz, rock, pop, electro, Indian and middle eastern styles, BOND have built a very active and loyal international fan base over the years and, since its debut, has sold over 4 million albums worldwide, making it the best-selling string quartet of all time.
The musicians, educated to the highest standard at some of the world’s most celebrated music institutions (Royal Academy of Music, Royal College of Music, Guildhall and Trinity College of Music), are pure entertainment, serving up a genuinely genre-defying act willing to explore the joy of music unhampered by cultural hamstrings and language barriers.
Originally four music college students, they decided to break with convention; using their own energetic and compelling approach to performance to become a contemporary and relevant act. As the first truly globally successful classical crossover group they certainly caused a lot of controversy at BOND’s debut. Within a week of its first album hitting number one on the classical charts, it was banned for ‘not being classical enough’. They found themselves the subject of an international news story and a huge debate as to what constituted classical music. Being the first group of this kind was exciting and that they opened up the classical options for musicians and music students because they pushed the boundaries.
Since their original release BOND has achieved a staggering 56 platinum and 15 gold discs (including in the UK, USA, Australia, Japan, Belgium, France, Hungary, Italy, Sweden, UK, Hong Kong, Indonesia, Malaysia, Singapore, Korea, Taiwan, Thailand, Colombia, Mexico, Australia, New Zealand, Canada, Austria, Czech Republic, Greece, Norway, Portugal, Switzerland, Japan, Philippines and Chile).
The quartet have made countless international TV appearances in the UK, America, Australia, Central America and Asia, including BBC, ITV, Channel 4, Sky, CNN, FOX News, BBC, ITV, RAI, ZDF, NBC, Canal Plus, MTV, NHK, CCT, ABC, TF1, CBC, Televisa etc……the list is endless. As well as appearing on major TV shows, BOND has hosted CNN’s the Music Room, performed at the MTV Awards in Asia and the USA and participated in televised performances at Radio City Music Hall in New York.
As well as performing at many international Bond film premieres, BOND has featured in movies including Johnny English, starring Rowan Atkinson, and XXX State Of The Union, with Samuel L. Jackson, Ice Cube and Willem Dafoe. Music played by BOND has been heard at many sporting events, including the FA Cup, the Champions League, the Football World Cup, Olympics and the Cricket World Cup. Britain’s Got Talent and America’s Got Talent have used BOND’s music extensively.
BOND have appeared in most of the world’s major newspapers and magazines and have travelled the globe several times over in sell-out tours. Highlights for them include performing with Pavarotti singing Caruso and playing the Sydney Opera House. They have played in front of the magnificent Giza Pyramids several times, including helping Zaha Hadid celebrate one of her phenomenal buildings. They made their debut at the Royal Albert Hall and have performed at Wall Street and Times Square. They played in Beijing at the Olympics handover, alongside Jimmy Page, Leona Lewis and David Beckham, and four years later performed at the awe-inspiring Olympics closing ceremony in London 2012.