Benita Matofska

Economist and Social Entrepenuer

A leader of the future and former BBC TV executive, Benita Matofska is a social entrepreneur with a twist, having founded The People Who Share, a global sharing campaign which aims to build a future of people exchanging their goods and services. As a keynote speaker, she discusses social innovation, creative business development, and why the ‘Sharing Economy’ is the way forward for the modern world.

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Social entrepreneur Benita Matofska is an authority on the ‘Sharing Economy’, having founded The People Who Share – a global sharing campaign which aims to build a future of people exchanging their goods and services.

With over 25 years’ experience in broadcasting, communications and business development, she is an accomplished and knowledgeable keynote speaker on the sharing economy, social innovation and the power of ideas.

She is also the face behind Global Sharing Week, a whole week dedicated to bringing people together and sharing, as she believes that this is the way forward for the modern world.

A former BBC TV executive and media entrepreneur, Benita has presented at TEDx, Lewder World Forum for a Responsible Economy in Lille, European Commission, Brussels, Guardian Media Summit, FT European Sharing Economy Summit, Sustainable Brands and the House of Lords.

She has shared a platform with Desmond Tutu, presented at Number 10 Downing Street and features regularly in the media worldwide.

Her innovative work has been widely recognised and praised. She won Mass Challenge 2015; was named Natwest Venus Entrepreneur of the Year 2015; achieved the Ogunte Women’s Social Leadership Award for Best Social Business Leader UK & World 2013; and became winner of the Natwest Venus Business Award, Inspirational Woman 2013.

She was also a finalist in the G8 Innovation Summit DNA Profit with Purpose Prize and selected for Google’s Blackbox Connect programme of born global ventures.

Her speaking topics include:

– The sharing economy

– Social innovation and the power of ideas

– The People Who Share campaign

– Creative business development

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