Wayne is a British fashion designer and co-founder of fashion label Red or Dead and HemingwayDesign. After 21 consecutive seasons on the catwalk at London Fashion Week, he and his wife sold Red or Dead in a multi million cash sale in 1999. He then set up HemingwayDesign, joining forces with building firm Wimpey to work on various housing projects specialising in affordable and social design.

Wayne is the Chairman of Building for Life, CABE (Commission for Architecture and The Built Environment) a funded organisation that promotes excellence in the quality of design of new housing. He is a Professor in the Built Environment department of Northumbria University, a writer for architectural and housing publications as well as a judge of international design competitions including the regeneration of Byker in Newcastle and Salford in Greater Manchester.

Born in 1961 in the seaside town of Morecambe, Wayne's earliest memories are of his mum and Nan dressing him up as Elvis, a Beatle or Tarzan and being paraded up and down Morecambe pier. These early child-modelling stints went some way towards influencing the youth who was forever experimenting with style and culture, and reinventing himself whenever the next big "thing" came along. In 1979 he went on to gain a Degree in Geography and Town Planning at University College, London.

The move that sealed Wayne's fate was taken whilst trying to raise funds for his band at the time. Selling all of his and girlfriend, Geraldine's clothes at Camden market, Wayne quickly realised that serious money could be made from fashion. With Gerardine, Wayne developed Red or Dead into a label that received global acclaim, resulting in winning the prestigious British Fashion Council's Streetstyle Designer of the Year Award for an unprecedented three consecutive years in 1996, 1997 and 1998.

After 21 consecutive seasons on the catwalk at London Fashion Week, Wayne and Gerardine sold Red or Dead in a multi million cash sale.

In 1999 they set up HemingwayDesign, which specialises in affordable and social design. The highest profile project to date is The Staiths South Bank, a 800 property mass market housing project on Tyneside for Taylor Wimpey Homes. The Staiths has won a series of high profile awards including Housing Design Awards, Building Magazine's "Best Housing-Led Regeneration Project" as well as a Building For Life and the highest rating of any large-scale scheme in a recent CABE audit.

HemingwayDesign's other projects have included: the highly acclaimed new club for the Institute of Directors on Pall Mall, IOD at 123; a range of outdoor furniture exclusive to B & Q; and the Roadrunner fold up bike range aimed at housebuilders and businesses. In 2006 Wayne was recognised for his innovative design work and was awarded an MBE for services to the design industry.

When Wayne isn't designing he works on another of his passions, social responsibility. He is the Chairman of Building for Life, a CABE (Commission for Architecture and The Built Environment) funded organisation that promotes excellence in the quality of design of new housing. He also does a bit of charity work for the likes of Noise Festival, The Princes Trust (where he was the inaugural Chairman of an initiative to enable disadvantaged young people to work within the fashion industry, Shelter and Traid).

Wayne is a keen writer and has been a regular columnist for Sublime Magazine since 2006. Sublime is the world's first international sustainable lifestyle magazine.

Wayne does talks on housing, urban design, education and the creative sector and is a host of creative industries related awards events.