Simon is the new co-presenter of Sunday Brunch which launched on Channel 4 in March 2012. He’s a popular TV personality and a recognised and experienced television and radio broadcaster with his own unique and warm style of presenting.
Simon has a wealth of TV experience but captured the public’s interest during his weekly presenter/chef role on BBC2’s Something for the Weekend. Previous credits are numerous and include Food Fighters, Great British Waste Menu and Meals in Minutes, Simon Rimmer’s Dinners for Good Food as well as Breaking into Tesco - Five, Recipe for Success- BBC 2, Grubs Up- ITV and Local Food Heroes- UKTV.
In 1990, Simon spotted a gap in the culinary market, and used his inspiration to open a restaurant for vegans and vegetarians, Greens, in Manchester. Two years later, The Guardian described Greens as one of the most exciting new restaurants in UK, and it has gone on to win several awards, including The Big Issue's Restaurant of the Year, and most recently, North-west Restaurant of the Year. He opened his second restaurant, Earle, in Hale, Cheshire in October 2006, this time for meat-eaters. It has been a success, named top celebrity restaurant to eat at in the Observer Food Monthly.
With a fresh, funky and fun approach to food, Simon believes that cooking is about exciting people. It should be sociable, straightforward and sparkling.
Simon's television career began with Granada Breeze, hosting shows such as Livetime and Battle of the Chefs. However, he has also appeared regularly on programmes including This Morning, Granada Tonight, A Taste for Travel, Lunchtime Live, The Afternoon Show, Gloria's Open House, Xchange for CBBC and a spot of co-presenting on UKTV's Great Food Live and BBC one's To Buy or Not to Buy. Simon also presented This Little Farmer for BBC One and Making a Meal of It for BBC Two. In 2008 he appeared in Celebrity Mastermind.
Continuing his successful television career, Simon was the mentor on the Channel FIVE programme, Breaking Into Tesco, a show where contestants compete to pitch their products to Tesco.
Simon's first book, The Accidental Vegetarian, was published in October 2004 to great acclaim. His second book, The Rebel Cook, was published in October 2006. His third book came out in spring 2008, it was co-written with Tim Lovejoy entitled Lazy Brunch, which is based on the feature in Something from the Weekend. In spring 2009, Mitchell Beazley published his fourth book, The Seasoned Vegetarian.
Advertising and endorsement campaigns include: Ocean Spray, Eurocamp, Blue Dragon and Dolmio amongst others. Simon is often used for corporate events and demonstrations, which have included demos for Volvo, Fairclough Homes and Renault Gastronomique.
2012 is a big year for Simon. He will be hosting a new show on Channel 4, Sunday Brunch, he has a new book "More from the Accidental Vegetarian" and he has a new range of Simon’s products - "Si Meat Free Cuisine" which are available in supermarkets now.