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Martin Raymond


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      Martin Raymond co-founder of The Future Laboratory, is editor-in-chief of Viewpoint magazine and LS:N Global, the online lifestyle news and consumer insight portal. Martin has written several books, including crEATe (Gestalten) and The Tomorrow People: Future consumers and how to read them today (Financial Times Prentice Hall), The Trend Forecaster's Handbook, which is the definitive work on trends and the trend forecasting arena.

      Born in 1961 in Ireland, Martin moved to the UK in 1984, to work as a journalist  in the design, fashion, film and video sector. He founded VideoGraphic, and later became an associate editor at Screen International.

      Martin is a regular contributor on trends and business for the BBC, the BBC World Service programe Culture Shock, Channel 4 and ITV. Born in Ireland, he moved to the UK in 1984 to work as a journalist in the design, fashion, film and video sectors. He founded VideoGraphic, and later became an associate editor at Screen International.

      Martin went on to edit and re-launch Fashion Weekly, the UK's fashion business bible. A return to his native Dublin to present RTE television's fashion magazine programme Head To Toe was followed by a four-year tenure at the London College of Fashion, as senior lecturer in fashion journalism. He maintains a busy schedule of lecturing at over 12 colleges and universities throughout Great Britain and Ireland. He is also a contributing editor for Wired UK, and a fellow of the Royal Society for the encourgaement of Arts, Manufactures and Science (RSA).

      Martin is currently working on his second book, The Hidden Life of the Consumer which takes an ethnographic look at how and why people shop and how brands and retailer can plug into process in a way that benefits consumers, as well as the brands and organisations targeting them.

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