Kristina Murrin is a marketing guru specialising in organisational creativity and innovation.

Kristina Murrin is a marketing guru specialising in organisational creativity and innovation.

Kristina was born in Australia and lived in five countries before her family finally settled in the UK when she was 16. She attended St John's College, Cambridge, where she trained as a psychologist. After earning her MA she entered the world of Marketing, joining consumer goods giant Proctor and Gamble here in the UK.

She spent the next five years working across Europe handling brands such as Camay, Old Spice and Oil of Olay (previously Ulay). From there she moved into P&G's mergers and acquisitions department before being made Innovations Manager for Europe.

In 1994 she joined What If! a specialist Innovation Consultancy and is now one of the businesses' two managing partners. She regularly speaks to business audiences all over the world on all aspects of personal and organisational creativity and innovation. In addition she has recently been asked to sit on the UK Government's Innovation Committee.

In 2001 Kristina was appointed as a special associate of the Prime Minister's Delivery unit.

In conjunction with the other What If! partners, Kristina published her first book entitled How to Start A Creative Revolution At Work in 2002. Her second book, What Worries Parents was launched in March 2004.

In her spare time Kristina is a keen painter and has had her portraits exhibited at the National Portrait Gallery. She also loves mind teasers and challenges and at the age of 21 recorded the highest IQ of any woman in Britain.